Electronics and Hi-Tech

In the fast-paced and increasingly globally competitive world
of consumer electronics and hi-tech you face the pressure to
simultaneously roll out multiple products across many regions.

Issues and Challenges:

Consumers are increasingly harder to predict and satisfying them is a challenge
Consumers expect direct engagement with manufacturers
Technology is changing rapidly so the ability to deliver consumer products to market quickly becomes a competitive differentiator
With the intense global competition today, it becomes increasingly difficult to differentiate yourselves from the competitors

To deal with some of these challenges, you need to use every opportunity to differentiate, you need to get all elements of a product launch completed as quickly as possible and you need to provide the consumer with relevant information to make their buying decision, as well as to be supported in using the product – all to improve the overall experience they have with you.

You need content that supports the buying and post-sales experience which is focused on the product sold, the target customer or persona and it needs to be the right information for the right person in the right language.

SDL has a wide range of solutions that help you:

Keep up with the rapidly changing pace of technology and get to market faster
Launching a product to consumers requires a large amount of content to satisfy their informational requirements. Managing large amounts of technical and marketing information can be complex and takes a lot of time. SDL solutions simplify and automate much of the content management and translation process, enabling you to simultaneously ship products into different markets and ensure the content is ready as soon as the product is.

Differentiate your brand from the global competition while keeping in touch with local consumers
Differentiation of a product spans the entire consumer lifecycle, from marketing to the actual usage of the product and support. Consumers expect a consistent yet targeted experience throughout their engagement with you, and with increased consumer influence through social media, the overall product experience is as important as the initial marketing campaign.

Provide relevant information, according to what consumers want
Improve the online buying experience or post-purchase support experience by tailoring content to your customer’s needs and what they will buy or have bought from you. SDL solutions enable you to deliver the right message to the right person at the right time and in the right language.

Solutions:

Write so that content can be reused and managed
Create content for your user guides in XML and use a Component Content Management solution to manage and reuse it efficiently, helping you launch your products faster to global markets
Provide a global website with a consistent look and feel
Provide a secure infrastructure for your website and ensure a globally consistent look while reflecting regional preferences for local consumers
Use technology to automate the localization process and hook into your existing systems
Improve the efficiency and reduce the time of delivering high-quality source and multilingual content, ranging from marketing content to support content, localized embedded software to real-time translation of user generated content and chat.
Rely on localization services to help you translate your content
Provides the translation services to ensure people translate your content with the correct local nuances

Atlas Copco Case Study

A combined implementation of SDL Tridion and SDL Translation Management System gave Atlas Copco the ability to deliver web content to a global audience.

Benefits

Helped bring solutions to market 50% more quickly

Led to a significant productivity saving among all countries

Solutions used:

SDL Tridion and SDL Translation Management System

» Read more

Hewlett-Packard Case Study

HP chose SDL to help implement a terminology management strategy that would enable accurate information to reach global markets faster.

Benefits

Reduced new product costs for content by 56%

Saved more than $3.5 million annually on translation costs

Solutions used:

SDL MultiTerm, SDL KbTS and SDL AuthorAssistant

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Philips Case Study

SDL enabled Philips to centralize translation memory across 9 divisions, achieving a 30% reduction in translation costs and faster time to market for product communications.

Benefits

One process for 35 languages and multiple content types

85% reduction in management overhead

Solutions used:

SDL Translation Management System and SDL MultiTerm

» Read more