Product Diversity

One Face to the Customer

Commonly, Financial Services providers offer a broad product portfolio and no two products are the same. One product might need extensive advice, the other only quick execution paths. One product requires high end internet applications, whilst the other just needs to provide a PDF form for download. It is important to maintain the flexibility to serve each different need to extract the best from an offering.

The key to presenting product and services online successfully is to enable the product experts to maintain their content themselves. After all, they know what works best. This removes web-editor bottlenecks and ensures that each product has the focus it deserves.

We have noticed that in the financial sector particularly, different product teams are often separated into strict silo structures with little cross communication. For your websites and email campaigns however, it is important to think 'outside-in'. Customers expect to see a single view of your organization, dictating consistency across all communication,.

Forrester Wave for External Sites, Q2 '09
Personalization white paper
Technical white paper
Content Manager product brief

SDL helps you manage this challenge

SDL SiteEdit allows untrained product experts to create content themselves and open a direct channel to the online audience.
SDL Tridion provides a tight security net, enabling you to determine which of your teams have access to which content. It allows you to structure your WCMS based on your organizational needs, not based on technicalities.
SDL Business Connector is the gateway to your backend systems. The fully exposed webservice means that even home-grown systems can be integrated with minimal effort.
SDL Connector For InDesign enables you to make use of your web assets even in your glossy printed collateral and PDF downloads, so you can further benefit from SDL Tridion’s re-use capabilities.
SDL Outbound Email enables you to set up segmentated distribution lists for Email campaigns for instance for new product launches. Outbound Email supports multilingual campaigns so you can deploy mailings to all your local audiences with just one central click!