Automotive

The demands on automotive websites are high. Not only are they window shopping for hopeful browsers, but they also represent brand identity and the entire value proposition of their offering.

Driving your brand

For many premier automotive brands, design, interactivity and highly dynamic content are now “de rigueur”. But beyond the flash and beauty of the site, visitors also want to be able to plan a test drive, create a wishlist of features, and find out where their closest dealership is located.

Read about how SDL WCMS provides automotive customers with “marketing plus” for their online channel.

Lexus case study

The Lexus pan-European website has been adopted in more than 29 markets, delivered in 23 languages from the Czech Republic to Spain and from Finland to Italy. As a result of their redesign, the total number of site visits in the core European markets increased by more than 500 percent.

Mitsubishi Motors case study

Mitsubishi Motors focuses on a supreme online customer experience and leverages videos to engage with their customers and prospects. SDL Media Manager enables Mitsubishi Motors to create and manage a compelling and innovative online customer experience.

Scania case study

Scania chose SDL’s WCM software solution for its online activities because of its globalization capabilities. It was decided that such a platform would promote the Scania brand through integrated communications and support coordinated distribution of services and content on the internet.

Yamaha Motor Europe case study

Yamaha Motor Europe excels at giving visitors an interactive online experience, which is easy to use and rich in visual appeal. Yamaha continually strives to improve customer usability and extend the online experience so that users get a really up-close and personal virtual view of the full product range.

Yamaha Motor Europe - TMS case study

The internet is a crucial channel for Yamaha Motor Europe (YME) marketing, sales and service activities. YME now manages translations for more than 34 sites in 23 countries in 22 languages across Europe using SDL Translation Management System (TMS) integrated with SDL Tridion.