White papers

SDL, a recognized thought leader in WCM and online marketing

We are pleased to offer you a growing collection of White Papers from some of
the best minds in the business.

SDL is committed to supporting the industry, market, customers, and prospects with quality information and resources related to online marketing and web content management. We are dedicated to the success of your online initiatives and understand that, in the end, it’s the results that count. In this spirit, we are pleased to offer you a growing collection of White Papers from some of the best minds in the business.

Where is Loyalty Marketing Headed in 2012? An Inside Look at Trends Impacting the World of Customer Loyalty

What’s on the horizon that will drive customer engagement and loyalty this year? Loyalty 360 asked their members to help uncover the key trends marketers believe will most impact the industry in 2012.

WCM Alive & Well Thanks to Online Customer Experience

In this Forrester paper, enterprises expressed an overwhelming plan to continue their investment in WCM. Today's focus is on using WCM in conjunction with technology that supports web and multichannel initiatives.

Executive Knowledge Series: Targeting, Profiling and Personalization

Targeting, Profiling and Personalization are crucial to any web publisher as a means engaging visitors. This paper takes a look at emerging strategies and best practices for senior marketers who want to differentiate by creating the most compelling customer journey possible.

Outsell’s Gilbane report: profiling, personalizing, and targeting

The time is right for global companies to take a fresh look at personalization. This paper takes a look at the power and value of contemporary personalization and how organizations can realize its benefits. The ability to execute effective personalization offers real and achievable business benefits—no longer just a promise.

Managing Multiple Websites with SDL Tridion

This ThoughtMatrix whitepaper describes how SDL Tridion is uniquely suited to address multi-site, multi-channel and multi-locale operational and personalization challenges. The paper provides examples and shows how SDL Tridion BluePrinting technology is expressly designed to simplify this type of complexity.

Forrester Report: Put Video at the Heart of Your Content Strategy

Within marketing organizations, product strategists must be empowered to build new products that reflect the new ways in which consumers experience content. Video, as the pin-up content format of the Splinternet era, must be central to those new strategies.

Best Practice Steps to Take a Website to a Global Audience

In today’s internet-driven, global environment, it is more important than ever to develop a website in which content is carefully crafted and adapted to meet specific local needs and requirements. This paper examines the steps an organization needs to take to develop a best practice global web site development strategy.

Forrester Report: How To Develop An Effective Multichannel Insurance Distribution Strategy

Insurance distribution is evolving and becoming more complex as more customers go online and switch channels to research and buy insurance.

Customer Engagement Management White Paper

IT departments are traditionally concerned with integration, communication of platforms and the IT eco-system. How can IT leaders retain rightful control of engagement management, be viewed as business enablers while staying within their budget?

SDL Media Manager white paper

SDL Media Manager technology provides you with the control and value-added applications for effective multi-platform video distribution, rights management and video communications.

Gilbane: Multilingual Marketing Content

This Gilbane paper takes a look at strategies, practices, and infrastructures used for the market-facing multilingual content such as corporate and product messaging, brochures, advertisements, marketing videos, marketing e-mails, and content created for websites.

Gilbane Report: Global Digital Engagement

This paper shows marketing executives and managers how to develop a playbook for solving their own Rubik's Cube of digital engagement, taking a practical, bottoms-up approach.

Netbiscuits Mobile Web Metrics Report

Which devices really matter for your mobile strategy? Which platforms dominate your market? Just how long is the Long Tail of mobile devices in your industry? What impact will technologies such as HTML5, CSS3, Javascript, and AJAX have on your mobile strategy? Site or app, what is the right approach for your mobile use case and target audience?

Compass Guide to WCM on SDL

This product/vendor evaluation from Ars Logica reviews SDL Tridion products.

ROI for the Online Channel white paper

This white paper discusses how organizations gain greater operational control through effective use of a web content management system. From management communication complexity, to operational alignment and customer engagement, an effective wcm implementation provides substantial benefits.