What's New in 2011

Anywhere, anytime, any channel: meeting today’s content challenge

Dynamic websites, global audiences, multichannel marketing and personalization all take their toll on marketing budgets. SDL Tridion 2011 allows you to do more with less.

We are proud to announce the release of SDL Tridion 2011. Based on our enterprise-ready platform, this release enables marketers to meet the goals of their marketing strategy. On top of our highly-acclaimed web content management platform, we offer an even richer digital-marketing solution.

Marketing Explorer
Mobile Control
Usability
Extensions
Enterprise ready
Related links

Online Marketing Explorer

An integrated marketing strategy is the stuff that dreams are made of—but as marketers juggle their overall strategy for diverse international markets, products, brands and channels, the dream often becomes a nightmare.

The new Online Marketing Explorer gives you a one-stop overview of your digital initiatives:

A centralized model of campaigns. Both a central and local view of marketing campaigns providing a multi-dimension perspective and tracking tool

High-level reporting. An accessible overview for all stakeholders regarding the status of any given campaign

Actionable insights. Marketers can quickly add or change assets to ensure that all campaign touch-points remain relevant and practical

Mobile control

It seems that no matter where you look, people live in two realities: where they are standing, and the mobile device they are holding. New affordable mobile devices made mobile internet a commodity, and with it, rich mobile websites and interaction opportunities.

SDL Tridion 2011 features new tools to help you tackle your mobile marketing strategy:

Device support. Automatic device detection and in-context previews of mobile sites

Out-the-box mobile widgets. Pre-defined navigation widgets and image galleries for easy delivery of new mobile initiatives

RESTful web service. oData standards for multi-platform delivery and a scalable mobile strategy

Enhanced usability

Based on extensive customer surveys and usability SDL Tridion 2011 provides a completely new streamlined user-interface designed specifically to improve your effectiveness, efficiency and satisfaction.

Using the new Content Manager Explorer, content contributors will find that allows them to focus the tasks they need to complete with a clean and light visual design, consistent and timely feedback, and full accessibility.

The new Content Manager Explorer provides full cross-browser support for the latest Mozilla Firefox, Google Chrome, Microsoft Internet Explorer and Apple Safari browsers for both Microsoft and Apple operating systems.

Customizable extensions

SDL Tridion 2011 now offers a wide range of extension points for you to customize the user interface with new features and options to create the best fit with your organization.

Automation. It’s never been easier to implement and maintain task automation with our native .NET event system. Both synchronous and asynchronous transactional events allow you to affect the outcome of operations based on your business rules.

Asset control. Our new storage model allows you to define custom storage rules to publish assets to dedicated servers in your environments, to content delivery networks such as Akamai or to 3rd party providers such as YouTube.

New content services module. You can now extend the reuse of content beyond the boundaries of your CMS environment. Our RESTful web service takes care of dynamic linking, targeted promotions and Open Authorization 2.0, ensuring full web service security. OData content services now follows the most current best practices for serving content to social media such as Facebook and Twitter.

Visitor intelligence plus. The Ambient Data Framework allows you to merge data from SDL Audience Manager, SDL SmartTarget, SDL WebForms, SDL Tridion and session-based data, resulting in visitor intelligence and truly connected customer experiences.

Enterprise ready

SDL Tridion 2011 builds on its stable, scalable, enterprise ready platform, with further improvements.

Additional authentication options. In addition to existing Active Directory and LDAP authentication support, SDL Tridion 2011 allows you to defer authentication to any 3rd party security system through custom authentication schemes, allowing for single sign-on support for systems such as CA SiteMinder or IBM Tivoli Access Manager.

Publishing enhancements. Content delivery now allows for greater publishing throughput and multi-threaded deployment for higher volume publishing.

API optimization. Query criteria and custom metadata access now give full access to Dynamic Content Broker functionality allowing for highly dynamic delivery scenarios.